Stop carrying your business in your head.
You use many tools — email, chat, calls, notes, CRM. But only you connect them all. Sam remembers everything across your tools and messages you before something slips. In Slack, WhatsApp, Teams or Telegram — wherever you already talk.
Free · 10 minutes · No sign-up · No card
Same Sam, your choice of app — tap to switch. No menus, no buttons. You just talk.
Morning Pete ☀️ Three things for today — the rest can wait.
Meridian has gone quiet for 9 days, and their quarter ends Friday. You told Sarah you'd come back after Q2 — that's now.
Linden's pricing is due Thursday. I've drafted it from Tuesday's call; it just needs your numbers.
And yesterday's call had three promises in it — I've noted all three, nothing due before Thursday.
Want to start with Meridian?
You emailed Sarah on 14 Feb: great fit, timing wrong, and you'd circle back after their Q2. I've written a short follow-up in your usual tone — shall I put it in your drafts?
Done — it's in your drafts. One more thing: Sarah actually replied to an old thread ten minutes ago, and it sounds warm. Want a quick summary before your 9am?
Sam works where you already talk. No new app. No dashboard. You message Sam like you’d message a person — and Sam replies like a sharp assistant who never forgets.
Trusted by teams at
Sound familiar?
Your work lives in 10 tools
Email, chat, calls, notes, CRM. None of them talk to each other. Only you see the full picture.
You hold it all in your head
Every deal, every promise, every "I'll get back to you". It works — until one slips.
You find out too late
The lead went cold. The promise was missed. You only see it after the window has closed.
Sam fixes this. One assistant, connected to all your tools, that messages you before things slip.
The messages Sam sends you.
Five things every founder loses track of — and the message Sam sends about each one. You don't ask. Sam tells you.
The lead who went quiet
A warm lead from February. You said you’d follow up after their quarter. You forgot. Sam didn’t.
SamThe note you can’t find
You know it was said on a call — but where? Just ask Sam. You get the answer, with the source.
SamThe Monday brief
Every Monday at 07:00. What moved, what needs you, what’s going quiet. Read in 4 minutes.
SamThe promise you nearly missed
“Pricing by Friday.” Sam heard it on the call — and reminds you one day early, with a draft.
SamBriefing someone new
A new person joins. Instead of a 2-hour call from memory, Sam writes the brief from your tools.
SamShown as plain messages to keep things simple — in real life they arrive in Slack, WhatsApp, Teams or Telegram. Your choice.
Connected to all your tools.
Your context is scattered across tools like these. Sam reads them all and joins the dots — one memory, kept up to date while you work.
If your team uses it, Sam can almost always connect to it. Not sure about yours? Ask Sam in the chat.
Talk to Sam for ten minutes.
No forms. No sales call. You chat with Sam — right here on this site — about how your week really works. Then Sam writes your report.
- i.Sam asks, you answer. Your tools, your week, what slips. Rough answers are fine.
- ii.Sam writes your report. What it's costing you, and the three jobs Sam would do first.
- iii.You decide. Build it with us, or keep the report and walk away. Both are fine.
Marcus — 12-person design studio
Marcus, your client promises live in Slack, Fathom and five other tools — and chasing timesheets eats your week. Here is what Sam would take off your plate first.
A report about your week — not a sales pitch.
Short, clear, and yours to keep whatever you decide. Every report answers four questions:
- a.What is this costing you?
Lost time and dropped follow-ups — in your hours, at your rate.
- b.Which tools would connect?
Your exact stack, mapped into one memory.
- c.What would Sam do first?
The three jobs with the biggest impact on your week.
- d.How does trust work?
Sam starts read-only and earns more, step by step. Your pace.
Sam starts safe. Trust grows step by step.
An assistant inside your business has to earn it. Sam starts with zero permissions — and only gets more when you say so.
Watch & learn
Read-only. Sam connects to your tools, builds the memory, and sends the morning brief. It changes nothing.
Draft & ask
Sam writes the follow-ups and replies — but nothing is sent without your yes.
Act with limits
The routine work you've approved many times runs on its own. Anything new still comes to you first.
Is Sam right for you?
✓Sam is for you if…
- You lead a team of 5–50 — and everyone still asks you “what’s the status?”
- Your week lives in five or more tools. The only thing connecting them is you.
- Something slips every week — a follow-up, a promise, a note you can’t find.
- You’d happily hand over the remembering. You just won’t hand it to a black box.
×Sam is not for you if…
- You’re a team of one with one inbox. You hold the full picture fine — for now.
- You want another dashboard to log into. Sam is a colleague in your chat, not software to manage.
- Your work doesn’t live in digital tools. No data, no memory.
- You expect magic on day one. Sam gets sharper every week — it’s an assistant, not a trick.
Three steps, ten minutes.
Chat with Sam
Tell Sam how your week really works — your tools, what you lose track of. Just a conversation.
Get your report
A short, personal report: your tools, what slips, and what Sam would do about it.
Decide
Build it with us, or keep the report and go. If you want more, Sam books a call with Pete.
Good questions.
Anything else? Ask Sam. That's rather the point.
A free 10-minute chat with Sam — Pete’s own AI assistant — about how your week works. At the end, Sam writes you a short personal report: what a personal AI assistant would do for you, with your tools and your week. Not a generic demo.
Your choice: Slack, WhatsApp, Microsoft Teams or Telegram. Sam lives where you already talk — there is no new app to download and no dashboard to check.
ChatGPT answers when you ask. Sam messages you first — it watches your tools, remembers everything, and tells you the right thing at the right time.
Yes. The chat and the report cost nothing, and there is no card. We build personal AI assistants for founders — every chat teaches us what founders need. If you want yours built, we can do that. If you just keep the report, that’s fine too.
The ones you already use: email, calendar, Slack, Zoom, Notion, your CRM, documents and more. Your report shows exactly which tools would connect and why.
You only share what you’re comfortable with — no company name needed. Nothing is sold or used to pitch you elsewhere. If you later connect your tools, we explain exactly how your data is handled before anything is turned on.
You keep the report either way. If you want to go further, Sam books a short call with Pete. No pressure in either direction.
No. Sam handles the memory between tools — the reminders, the finding, the briefs — so your people can do the work that needs a person.
See what your week looks like with a second brain.
Chat with Sam for ten minutes. Get a report made for your tools and your week. Then decide.
Get my free report →No sign-up · No card · No new apps to learn