Free 10-minute interview · Personalised blueprint · No commitment
Your deals, calls, Slack threads, and meeting notes are scattered across a dozen tools — and you're the only one holding the full picture. When something slips, it slips on you. Chat to Sam, Pete's own AI assistant, and she'll write you a short report showing exactly what a personal assistant like her could catch, surface, and remind you about. Based on your tools. Your week.
No sign-up, no credit card, no dull form to fill in.
Sam AI assistant · onlineTell me about the last time something slipped that you didn't mean to let go.That's the pattern. It wasn't in your CRM, not in your calendar — it was just in your head.I'd flag you at the right moment with the full context ready — what you discussed, what they said, a draft if you want it.Businesses we've worked with
Honest fit
For founders and owners who are the connective tissue between their business and its tools — and want to see what a personal assistant built for their specific week would actually do.
What Sam catches
Tell Sam how your week actually works — and she'll show you exactly what a personal assistant like her would surface.
When did you last lose a warm deal you didn't mean to?That one's in your email and your notes — but nothing joined the dots.I'd flag you on the right date, with the conversation pulled up and a draft ready. You just decide whether to send it.What does the start of your week look like right now?So the first hour is triaging, not working.Every Monday, before you open anything, I'd send a brief — what moved, what needs you, what's going quiet.Tell me about the last time you knew something was somewhere but couldn't find it.You know it happened, you know you discussed it — you just can't get back to it.You'd just ask me. I'd pull the timestamp, the quote, and the context.What's a commitment you made recently that almost slipped?One feels fine. Five in a month starts to show.I'd flag you the day before — what you committed to, and a draft ready if you want it.What happens when someone new joins and needs to understand the business?Every time.I'd build the brief from your tools — what happened, who's involved, what's outstanding. You just review it.Swipe for more →
The deliverable
Ten minutes in, Sam writes you a short personalised report. Specific to your tools, your patterns, and your week.
Where your information lives right now — and which connections actually matter.
The specific gaps your week has: follow-ups that go cold, context that gets lost, things held only in your head.
The exact surfaces: your morning brief, the nudges, the finds, the ready drafts. Based on your tools.
What changes from day one. What an MVP looks like. What comes next.
Alex, you're the only one connecting your deals, calls, and client notes — and three warm leads went cold this quarter because the timing wasn't tracked anywhere. Here's what a personal assistant would have caught.
How it works
Tell her how your week actually runs — your tools, what you lose track of, what you'd want surfaced. No prep, no forms — just a conversation.
She writes you a short personalised report: your specific tool stack, what slips through, and exactly what an assistant like her would do about it.
Build it with us, or take the blueprint and go. No commitment, no hard sell.
A free 10-minute conversation with Sam — Pete's own AI assistant — about how your week actually runs. She asks about your tools, your patterns, and what slips through. At the end, she writes you a short personalised blueprint showing what a personal assistant like her would do for you. Specific to your tools and week — not a generic demo.
Those tools answer questions when you ask them. This is about a proactive assistant — one that surfaces things at the right moment without you having to search. The conversation with Sam is designed to understand your specific week so the blueprint is genuinely personalised, not a template.
Yes — the conversation and the blueprint cost nothing, and there's no card to start. We're building personal AI assistants for founders, and every conversation helps us understand the real use cases. If you want to build yours with us, we can — but taking the plan and going is completely fine.
Whatever you actually use. Email, calendar, Slack, Zoom, Notion, CRM, docs — if it's a digital tool, there's nearly always a way to connect it. Sam knows the landscape and will flag anything unusual in your specific stack. The blueprint shows you exactly what would connect and why.
A short written report: which of your tools would feed the assistant, what it would surface and when, what the first week would look like, and a clear view on what's worth doing first. Yours to keep, act on, or hand to your team.
Ten to fifteen minutes. Nothing to prepare — just answer as you would in conversation. You don't need to have everything mapped out; Sam asks the questions that matter. Even rough answers give her enough to write a useful blueprint.
You only share what you're comfortable sharing in the conversation — no sensitive data or company name needed, and nothing is sold on or used to pitch you elsewhere. If you go further and connect your tools, we walk through exactly how your data is handled before anything is switched on.
You keep the blueprint whatever you decide. If you want to take it further, Sam can book a short working session with Pete — a proper conversation about how to build it and what it'd look like from week one. No pressure either way.
No. It handles the context your team can't — the cross-tool memory, the nudges, the finds — so your people spend their time where it needs a person. An AI assistant isn't a replacement for your team; it's the piece that stops things falling through the gaps between them.
No sign-up, no credit card, no dull form to fill in.